Our patented web-based software maximizes the efficiency of your new car photography process. Whether you take photos in-house or with a third party company, Tru Images reduces their workload by identifying clones within your new vehicle inventory. When a vehicle is photographed, it becomes part of the library and Tru Images automatically posts those photos when an exact matching vehicle arrives in your inventory.

Be Smart About Merchandising Your New Vehicles

  • Drive Your VDPs

    Listings with custom photos vs. a stock photo get 155% more VDPs.

    *AutoTrader.com Core Site Data Q3, 2013 defined by monthly site activity & inventory data for listings with 1 or more VDPs.

  • Use Actual Photos

    “70% of shoppers in our study did not click through from a VSR to a VDP on a vehicle listing with a stock photo.”

    *Cobalt 2014 Inventory Shopping Experience Study.

  • Always Use a Photo

    “Listings with custom photos vs. no photo get 239% more VDPs”

    *AutoTrader.com Core Site Data Q3, 2013 defined by monthly site activity & inventory data for listings with 1 or more VDPs.

  • Profit More

    “Dealers can increase annual profit by $288,000 by bringing outsourced photography and merchandising in-house.”

    *The results of a three month study conducted by eCarList.

Here is what some of our clients have to say

“With over 1700 new vehicles on our lot, the Tru Images technology was essential in achieving our goal of becoming the #1 volume Chevy dealer in the country!”

Buddy Baur, Internet Marketing Director, Bob Johnson Auto Group

“Stock photography simply doesn’t get it done these days. The brilliant solution Tru Images provides is a no brainer for those who understand that, and those who eventually will.”

Don Milosch Jr., General Manager, Milosch’s Palace

“Since starting with Tru Images, our new vehicle photo coverage went from 62% to greater than 95% consistently. The tech support and customer service are second to none.”

John Cortese, President and CEO, Cortese Auto Group

“In today’s competitive environment, real pictures of your new car inventory are a must. This tool saves countless hours. Tru Images provides REAL VALUE in the reduction of operating expenses, while contributing toward speed to market. ”

Rob Giacchino, Dealer Principal, Honda Cars of Boston

Join our growing family of satisfied customers. Contact us today!

Or feel free to call us at 800-936-2109

  • Address
  • 129 W Commercial St.
  • East Rochester, NY 14445
About

The Tru Images Team is a group of diverse individuals who collectively subscribe to the notion that there is no such thing as business ethics; there is just ethics. The necessity of making a profit should never be a concession for the exclusion of ethics. Tru Images will be successful to the extent that we can contribute toward the happiness of good people that are afflicted with illness, who’ve quietly done good things in this world.

Protected by Patents 10,324,427 & 10,908,569